Shure Incorporated

NILES, IL and ANAHEIM, CA, January 13, 2011— Today, Shure Incorporated unveiled the SE215 Sound Isolating Earphone, featuring a newly developed Dynamic MicroDriver and a detachable cable, at the 2011 NAMM Show in Anaheim, California. This professional quality earphone joins the ranks of the Company’s SE315, SE425, and SE535 Sound Isolating Earphone models.

Available in clear or translucent black, the new SE215 offers detailed sound with enhanced bass, and its design delivers outstanding isolation with unmatched comfort. The SE215 Earphones are ideal for live performance, critical listening, and serve as the perfect upgrade for portable digital devices.

"Rounding out Shure’s Sound Isolating Earphone line, the SE215 comes in at the lowest price point, but like the other models, maintains the superior sound quality, durability, and style for which Shure is known,” said Matt Engstrom, Category Director for Monitoring Products at Shure. “With the SE215, we now have a complete line of earphones with a detachable cable for audio and music enthusiasts at all levels.”

Shure Sound Isolating Earphones provide an unparalleled combination of sound signatures, noise isolation, and quality, in a small and comfortable design. All four models feature a detachable cable with wireform fit.  The durable, Kevlar-reinforced cable also allows for easy replacement or customization.  It also significantly extends the life of the product and offers a more comfortable, secure fit. Additional details about the four models are included below:

• SE215 Sound Isolating™ Earphones – The SE215 uses a Single Dynamic MicroDriver to deliver detailed audio with enhanced bass and impressive sound isolation. Available in clear or translucent black, both versions come equipped with a detachable cable for easy replacement or customization and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M. L); and a carrying case.

• SE315 Sound Isolating™ Earphones – The SE315 uses a Single High-Definition MicroDriver for full range sound with optimized low end. It is available in black and clear, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; and a carrying case.

• SE425 Sound Isolating™ Earphones – The SE425 uses Dual High-Definition MicroDrivers for accurate and balanced sound.  It is available in clear and metallic silver, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; and a quarter inch (6.5mm) adapter.

• SE535 Sound Isolating™ Earphones – The SE535 uses Triple High-Definition MicroDrivers that deliver an incredibly spacious sound with rich bass.  It is available in clear and metallic bronze, and comes with an accessories package that includes three pairs of disposable black foam sleeves (S, M, L); three pairs of soft flex sleeves (S, M, L); one pair of yellow foam sleeves; one pair of triple flange sleeves; a premium carrying case; quarter inch (6.5mm) adapter; airline adapter, and a volume control.

Pricing and Availability

• SE215: $99 retail [$119 MSRP]
• SE315: $199.99 retail [$249 MSRP]
• SE425: $299.99 retail [$349 MSRP]
• SE535: $499.99 retail [$549 MSRP]

The SE215 earphones carry a two-year limited warranty and will be available for purchase from select retailers in spring 2011. For a complete list of where Shure products are sold, please visit www.shure.com.